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Chief Marketing Officer (CMO) - Amsterdam | Groningen

Nederland, Noord-Holland, AmsterdamMarketing


As the Chief Marketing Officer, you will be responsible for building a best-in-class Marketing organization.

The challenge

Simplicate is a fast growing B2B SaaS scale-up with a strong product-market fit. Our growth over the past few years has been mostly fueled by sales and demand capturing initiatives. We want to move beyond this linear growth model and invest in marketing to become a pivotal growth lever with exponential impact on sales. We want to understand better what levers to pull in marketing to accelerate growth.

About us

Simplicate consists of over 70 enthusiastic A players, divided between our offices in Groningen and Amsterdam. We gained a lot of traction in our markets and want to keep growing fast. Our mission is to become the leading business software in the Netherlands (and beyond). We have a very strong focus on product and customer success and to keep growing we continuously want to innovate and improve to make sure our customers can remain successful.


Your mission

You will be the driving force behind our growth strategy. While you roll up your sleeves to get started you will have the resources to build a team, internally and externally, to help you execute on the strategy you develop.

This mission includes:

  • Representing Marketing in the Leadership team

  • Building Marketing and Sales alignment and sharing ownership over revenue targets

  • Increasing funnel & sales performance through your marketing efforts

  • Keeping our CAC ratio and payback period in check

  • Building a demand gen program (brand drives demand)

  • Strengthening Simplicate’s product marketing foundations

  • Gaining deeper insights into the ICP for Simplicate and channel performance

  • Building a more data driven forecasting model

This mission does not include:

  • A single focus on capturing existing demand through search, direct response ads, etc

  • Hiding behind the volumes of MQLs or even Opportunities generated for Sales

You’ll have full ownership over:

  • Marketing goals and budget

  • Setting and owning strategy to execute on goals

  • Organizing and managing the execution by your team

  • Growing the marketing team and managing the people on it

  • Managing relationships and alignment with Sales, Product and Success teams

Who are we looking for to fill this role?

Simplicate cares deeply about authenticity. We hire for character.

Therefore we would like you to:

  • Be good at practising empathy and LISTEN more than you speak.

  • Be able to build and nurture relationships with customers in a genuine way

  • Have the ability to navigate an unstructured environment and identify opportunities

  • Have superior prioritization skills: you understand where to focus your efforts and drive value

We hire for experience

  • 5 to 10 years experience in the field of B2B Marketing and/or Sales

  • Ca. 5 years experience in B2B SaaS scale-up with a low-touch / high-touch GTM

  • A background in product marketing and/or experience in demand gen are a plus

  • Someone with a proven track record in building a go-to-market fit is a double plus

And we hire for skills

  • You are fluent in English and Dutch

  • You know how to translate insights into strategy, and strategy into a plan

  • You’re a good storyteller

  • You’re revenue accountable and tie all activities to revenue impact

  • You know how to gain the insights on how to impact revenue even more

  • You’re a natural brand builder

  • You’re a driver of strategic growth initiatives, including in product management

  • You’re a financial steward who ensures delivery of growth and EBITDA

What can we offer you?

As a person that likes to create your own reality, there should be no need to explain what this challenge could bring you. Next to this opportunity we will be providing you with everything you need to be successful:

  • 50+ ambitious colleagues that value authenticity and a culture that consists of togetherness and willingness to change and innovate.

  • An outstanding compensation plan including benefits like a great pension plan.

  • Great workspaces at our offices in Groningen and/or Amsterdam. We provide fruits, a daily lunch and like to have a beer together on Friday.

  • Big focus on (personal) development such as (leadership) development programs for the entire company.